Stage 4: Campaign Planning

The goal in this stage is to Create LOEs with Milestones from COAs

Each COA should contain: Title/Objective/Desired Effect/Milestones

Link to Validated COAs

Example COA

Title: Include 360 degree evaluation as part of OES

Obj: Peer feedback becomes an evaluation criteria in the OES

DE: Peer feedback enables senior leader to the actual leadership effectiveness of an officer.

MS1: Develop Likert Scale and Weight Criteria & Identify Platform
MS2: Create Education Plan and commit 1 Year to Educate Airmen on use
MS3: 1 Year of Non-Attributional Use followed by Attributional Use and track promotion statistics

You will have multiple COAs. Read the Objectives of each COA. Group COAs into Major Objectives and then identify the Line of Effort i.e. Education that unifies groups of Major Objectives. 

Example Campaign Plan

Example LOE 1

LOE 1: Leadership Development  

Objective 1.1: Educate Senior Leaders on providing Initial/Midterm/Final Feedback

• Milestones 1/2/3/4/5 (Determined by ST)---> (Multiple COAs that fit this broad objective)

Objective 1.2: Create Collaboration Initiatives 

• Milestones 1/2/3/4/5 ---> Multi COAs

Objective 1.3: More Comprehensive Evaluation Metrics

• Milestones 1/2/3/4/5 ---> Multi COAs (360 Degree Feedback)

End State: Explain what you will accomplish by executing LOE 1 successfully.